Cambridge, UK, March 18, 2009

IPV, a global leader and largest independent supplier of low bit-rate, frame-accurate video technology to the broadcast and professional video sectors, today announced that it has appointed Shaf Broadcast Pvt. Ltd, an established supplier of solutions to the digital content creation industry, to distribute the company’s browse solutions to content owners in the Indian subcontinent.

As part of the distribution agreement, Shaf will promote key IPV products including the company’s Curator system, a comprehensive, browse-based tapeless workflow media system which allows communities of media professionals add value to their content; and IPV’s SpectreView, the de facto standard for browse resolution systems. SpectreView is already implemented by a large number of vendors of playout automation, newsrooms, asset management and access services around the world.

"IPV has a substantial and well-deserved global reputation in the broadcast industry for the development and implementation of browse technology," said P.R. Suresh, Director, Shaf Broadcast Pvt. Ltd. "The company’s Curator system has enabled IPV to extend its reach into new markets and drive revenue directly from content owners. This comprehensive browse solution enables multiple users to access and share low resolution content – which is a huge benefit for the time-critical demands of such applications as news and sports."

"We are delighted to be working with Shaf Broadcast as their expert teams are well-versed in both broadcast and IT skills, while at the same time having extensive knowledge of the market in the Indian subcontinent," said Nigel Booth, EVP Sales and Marketing at IPV. "With Shaf’s nationwide network of sales and support personnel, IPV will be able to grow its business in this emerging market."

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